Brand Strategy Development

Brand strategy development is the process of defining and implementing a plan to build and manage a brand effectively. It involves the strategic planning and execution of activities that aim to create a strong, consistent, and positive image for a brand in the minds of its target audience. The development of a brand strategy typically includes the following key components:

• External and Internal Due Diligence
• Brand Positioning and Identity
• Target audience definition, demographics and psychographics.
• Brand Architecture
• Brand Messaging
• Brand Experience Desired
• S.M.A.R.T. Goal Setting, Monitoring and Evaluation

Internal Marketing

Internal marketing is a strategic approach that focuses on promoting and communicating an organization’s mission, values, goals, and brand messages within its own workforce. The primary goal of internal marketing is to ensure that employees understand, believe in, and are aligned with the organization’s objectives. By fostering a positive internal culture and communication, internal marketing aims to enhance employee engagement, motivation, and overall satisfaction. Key elements of internal marketing include:

• A comprehensive Internal Communications plan which defines and reinforces the Company Culture – Aligned with Corporate Goals
• Employee Engagement and Advocacy – Create Brand Ambassadors

To get a more in-depth understanding of Internal Marketing, you can refer to this micro-site https://internalbrandmarketing.blogspot.com/ that was created while we were in the throes of doing multiple programs featuring the concept and process of creating an INPLOYEES culture – and a super employee environment.

Strategic Listening

Strategic listening refers to the intentional and systematic process of actively gathering, analyzing, and interpreting information from various sources to gain insights and make informed decisions. It is a critical component of strategic management and organizational planning, allowing businesses and leaders to understand BOTH their internal and external environments, stay informed about industry trends, and respond effectively to changes.  It includes:

• Active engagement between the listener and speaker
• Utilization of Feedback Loops for Decision Making and Advising.
• Provides Decision Support

Content Strategy

Content management refers to the process of organizing, creating, storing, and managing digital content in a systematic and efficient manner.  Content generation involves the creation of new, original content to meet specific S.M.A.R.T. objectives and requirements. This content can take various forms, such as written articles, blog posts, social media updates, videos, infographics, and whose purpose is to provide valuable and relevant information to a target audience when marketing.